We have a Content Backlog that has information on each Content Item that represents the work we are completing. Our tool needs the ability to capture the content story, title, how to demonstrate value and the estimate for each item.
One of my favorite parts of teaching Agile Marketing to a team is the first Sprint Planning Session. I love the pressure release that occurs when the team commits to producing this particular set of content at a sustainable pace and they can get to the business of Content Marketing.
How much content is enough? This is the question most content marketing strategist are asked and one of the most difficult to answer. For Robert Rose, his answer is “the minimal amount of content for the maximum impact.”