Day of Marketing - Denver, CO - June 6th, 2016
With the enhancements in digital marketing, providing new and compelling experiences for our customers is more important than ever. At the same time, the need for more effective marketing teams could not more evident.
On June 6th, Carla Johnson, Jeff Julian, and Andrea Fryrear will hold the Day of Marketing, hosted by Microsoft, to cover these topics with hand-on labs to ensure you leave with the practice needed to hit the ground running.
This event is open to anyone who considers themselves a marketer and is looking to grow in their ability to reach their audience and provide amazing experiences.
The Power of Experiences: How Smart Marketing Stands Out in a New Age of Business
We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? What if we stopped telling people how great we are, and we started showing them? Amazing things happen when smart businesses create intelligent customer experiences. Experiences that look more like a five-star concierge than a manufacturer, a lawyer or tech company.
In this refreshing two-hour workshop presentation, author and marketing executive Carla Johnson will teach us the five secrets smart businesses use to turn hollow marketing promises into remarkable experiences for customers. You’ll learn how to create amazing interactions that inspire your prospects at every touchpoint. She’ll show you how to create revenue-generating value that’s separate and distinct from the products and services you sell. You’ll walk away ready to deliver unique interactions that show buyers you mean business.
It’s time to start showing people we’re different.
A Fresh Approach to Content Planning
We all have great ideas for content we should produce. Problems arise when it is hard to share those ideas with our team and our leaders. And worse, sometimes what seems great to us misses the mark on those we are trying to reach.
But there is hope! In this session, Jeff Julian will cover what it takes to organize your content backlog into a prioritized list of well thought out and estimated work for your team to produce and win. Topics covered will include:
- Developing audience personas
- Structuring ideas into prioritized lists with estimates
- Collaborate tools for topic ideation
Create Content on an Agile Team: Finding Your Process
Agile marketing makes big promises about increased output and team satisfaction, but without the right system in place your content creators may struggle along just like they do on traditional waterfall teams.
In this session, Certified Scrum Master and Product Owner Andrea Fryrear will lead you through a hands-on experiment with two different agile approaches, Scrum and Kanban, so you can find a process that’s just right for your content creators.
Topics covered will include:
- Shared components of both methodologies, such as backlogs, stand ups, and cross functional teams
- Example scenarios that are a closer fit with Kanban and Scrum
- Group activities to show each approach in action