Hyper Local Marketing at the St. Louis Symphony


Travis Estes - MDMC 2016

Featuring: Travis Estes

Recorded on: April 27, 2016


Links for Travis Estes:

LinkedIn Twitter St Louis Symphony

Show Description

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On-site at the Midwest Digital Marketing Conference in St. Louis, Jeff Julian had the opportunity to interview many of the guest speakers. Our first volunteer was Travis Estes, the Digital and Social Media Manager of the St. Louis Symphony.

Travis and Jeff discussed the evolution of MDMC, Travis’s role with the Symphony, what marketing to a local audience looks like, how to draw the younger audiences into the performing arts, and how we may see the world of mobile devices and performing arts come together in the near future.

Biography

Travis Estes is the Web & Social Media Manager of the GRAMMY® Award-winning St. Louis Symphony, overseeing digital communications and online engagement for the nation’s second-oldest orchestra. As a marketing professional with more than 16 years of experience working in the digital realm, he’s also developed digital presence for Black Cat/Phantom Fireworks, HFC, Strong Funds, and the museum tours of King Tut, Princess Diana and America I Am as well as strategic planning for the Chicago Botanical Gardens, Frank Lloyd Wright Home & Studio and the American Marketing Association. Through a mix of creative planning and local targeting, Travis helps organizations of all sizes and budgets maximize their digital ROI to achieve their digital goals.