The digital marketing industry is relevant to more than just small and large businesses; it affects academia on a daily basis as well. Stuart Draper, Founder of Stukent, joins Jeff in a discussion about bridging the time gap between academic text and the current industry, making the most of available resources, and MDMC’s own Perry Drake and his extremely effective teaching style. He also gives advice to other aspiring entrepreneurs.
Stuart Draper is the author of Internet Marketing Essentials, a book used by over 500 universities worldwide. He has experience doing digital marketing work for companies that range from mom and pop shops to Fortune 100 companies. He successfully bootstrapped GetFound First.com, and is now working on Stukent.com, an internet marketing courseware company that provides the world’s #1 internet marketing simulation.