Getting "Cloudy" at Adobe


Michael Halbrook - MDMC 2016

Featuring: Michael Halbrook

Recorded on: May 19, 2016


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Show Description

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Adobe is more than just PDFs and Photoshop, it’s a “cloudy” company with 3 specific clouds to meet every need. Senior Manager Michael Halbrook sat down with Jeff to discuss how Adobe has evolved and what the Marketing Cloud has to offer.

Jeff speaks to the fact that Adobe is a well-known and trusted name. Not only that, but now they have all these solutions under one roof, which makes integration a seamless process. And with people like Michael teaching other marketers how to “get action from your data”, Adobe will continue to see growth. Michael also shares some of the big name companies they have successfully worked with recently, including Under Armour, Cocoa-Cola, and the Girl Scouts of America. 

Michael leads the data strategy & insights business consulting practice in Adobe Consulting. He and his extended team of business consultants provide data strategy and analysis, audience and segmentation strategy, data science services, organizational readiness & governance guidance, and overarching digital marketing expertise to Adobe Marketing Cloud customers. Through the years, he has led and managed teams in some of the most high-growth and forward-looking areas of Adobe Consulting and led the Adobe Retail and Travel Consulting practices in the Americas.

Michael was a Senior Business Consultant and team lead with Adobe Analytics for years, helping to create and lead many best practice solutions related to multi-channel analysis and attribution. His 20-year career has been focused on encouraging, creating & measuring digital experiences. He started as an on-air talent and the online director at three radio stations in St. Louis, then moved on to start his own dotcom. Later, after three years as a senior interactive project manager at St. Louis’s largest media production facility, Michael spent three years at Omnicom’s Rodgers Townsend, responsible for strategy & execution of digital marketing programs for AT&T and Anheuser Busch.

In 2015, Michael released his first eBook, The Analyst’s Manifesto, a call-to-arms for the modern Digital Marketing Analyst. He has presented with 9 customers at 7 Summits in the Americas and EMEA and has judged the Adobe Digital Analytics Competition twice.