An Agile Approach To Content Planning
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well and get it done on time? According to Jeff Julian, Managing Partner of AJi, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.
Speaker: Jeff Julian
Jeff Julian is a Managing Partner of AJi, a software production company based in the River Market. Jeff has been helping companies, such as Microsoft, develop content strategies for over ten years after he launched one of the largest blogging communities, Geekswithblogs.net. He has been a web developer since 1994, a best-selling author of a book on content management system development, and a Microsoft Most Valuable Professional in XML and SharePoint.
AJi is focused on helping clients deliver premium web sites that integrate seamlessly with their back end systems to lower cost and provide higher value to their customers.