I could not ask for a better first guest. Jessica Best of emfluence joined me in the office this week on the Midwest Marketing Show. We discuss how Jessica got started in marketing and go into detail about why the Kansas City marketing community is different than the surrounding areas. Later we discuss what she sees the challenges are that companies face with email marketing and social media. At the end of the show Jessica tells us about the KCDMA Advanced Marketing Symposium on January 22nd.