Content Strategy and Marketing in Fargo, ND


Dean Froslie

Featuring: Dean Froslie

Recorded on: February 03, 2015


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Show Description

We are joined on this show by Dean Froslie, the Director of Content for Sundog Interactive, to discuss content strategy and some great insights into the marketing community in Fargo, ND.  We start this podcast out discussing how Dean got his start in digital marketing in the early years of the modern Internet and he takes us up to his current role at Sundog.  Dean is the founder and organizer of the Fargo Content Strategy Meetup where they meet monthly to discuss some very interesting topics you might not expect at a marketing event.  Dean gives us three tips for marketers who are focusing on their content strategy, discusses concepts like Customer Journey Mapping and Structured Content Models, and tells us how he gets some great insights from regional events in the Midwest.