Faryle Scott, Social Media Specialist for the Houlihan’s restaurant brand, joins our show to talk about all things social media. She has a great story on how she went from a journalism major to her current role at Houlihan’s. We get into the value of user-generated content, customer service aspects of new media, and how B2C companies can do effective social listening. In the threes portion of the show, Faryle gives tips on how B2C brands can take a better swing at their social media strategies in 2015. We hope you enjoy the show and we are looking forward to having Faryle back on later this year for an update.