Content Strategy and Creative in Content Marketing


Alyssa Murfey

Featuring: Alyssa Murfey

Recorded on: February 24, 2015


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Show Description

Alyssa Murfey of emfluence has joined the show this week to talk about her new role in the organization and how she helps her clients with their marketing efforts.  Alyssa has been with her company for her entire career and has recently been named the Director of Strategy where she is extending her advisory role in the team to go beyond social.  We also cover what she is most excited about in 2015 for her strategy and content efforts. 

The Threes

Alyssa will cover “the three” this week on what content strategies marketing teams can use to set their companies apart from the competition.

Here is the list of topics:

  • Be Creative With a Goal In Mind – Use beauty to reach your audience, but don’t just be creative for creative sake.
  • Use Social Advertising to Help With Your Reach – The majority of social networks have overhauled their advertising tools in the past few years
  • Consider How You Can Delight Your Customer Experience – Stop thinking about yourself or your desires for ROI all the time and really consider what will make your customers delighted.

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