Monica Tiffany and Merritt Engel joined the show this week to talk about their new roles at Merrigan & Co. and all aspects of non-profit marketing. They both have spent the majority of their careers working with NPOs to help them with their content strategy, writing, and publishing and their answers to my questions show their heart for their clients. We discuss budget considerations for NPO marketers and some excellent examples of charities doing amazing work with their marketing.
“One of the great things about Content Marketing, you can reach your audience where they are,” – Monica Tiffany
“I think non-profits shy away from funding their marketing departments because they see marketing as a dirty word,” – Merritt Engel
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For our “threes” section on the show, what are three strategies or tools that non-profit marketers can use to help with their efforts?
- Simplicity and Brevity – Create more elegant copy that is brief and simplified. Don’t go for dumbed down!
- Start Somewhere! – Don’t go for the all or nothing approach. Every good marketing effort has been modified over time.
- Be Channel Agnostic – Make sure you know where your audience is and don’t get too comfortable with a platform.
- Unbound – A local charity doing it right with Content Marketing and Social Media!
- Jessica Best – Listen to her podcast back as our first guest on the show
- Reach out and Read – Provides books and volunteers to help children learn to read
- Gates Foundation – Bill & Melinda Gates Foundation
- CASA – Court Appointed Special Advocates for Children
- Roger Craver – The Agitator, Non-profit writer
- Female Business Owners
- Poetry – Brevity and Punch that comes through