Lindsay McCune joins the Midwest Marketing Show at Content Marketing World to talk about building relationships with analyst and how effective marketers can get their messages out. She is the Global Director of Analyst Relations for Sitecore and with AJi being a Sitecore Partner, we have definitely benefited from her work. She has been in the marketing tools space for a very long time and has a depth of knowledge that I am sure analysts love.
Here are Lindsay’s tips for a marketer who is starting to perform analyst evaluations:
- Know your goals – have a long term trajectory
- Ask a lot of questions – find your shareable information here
- Stay human – don’t turn on the pitch