Bobby Burch started his career in traditional news. After reporting for three years for The Ottawa Herald and The Kansas City Business Journal he was given an amazing opportunity to be the Editor-in-Chief of a digital publication called Startland News. On this episode of the Midwest Marketing Show, Bobby talks about what it was like to move toward the digital disruption in paper news and how he is now able to spotlight new types of stories and collaborating with other media outlets.
Jessica Best, Digital Marketing Evangelist at emfluence, shows us how 9% of our email goes missing. Depending on the size of your mailing list, that could be a huge number. But don’t fret, Jessica delivers some tips you can put into place to break through that 9% and get to more of your audience.
I ask Bobby what are three tips he would give journalism majors who are coming out of college or work in the field and are considering moving to brands or digital publications:
- Stick to your craft of storytelling – Read a ton and pick up a variety of sources for news. Take notice of the content and the structure of the story. Give new mediums a try like video and podcasting.
- Trust your instincts – Don’t break away from what feels right just because you want to fit into a different mold.
- Learn every single day – Always interact with people and content to continue your education.