I had an amazing opportunity this past week at MarketingProfs’ B2B Forum to sit down with Jason Miller of LinkedIn to talk about all things LinkedIn. We cover Pulse, SlideShare, Sponsored Updates, Company Pages, Sales Navigator, and much more. Jason also shares about the makeup of the content marketing team he leads and how they develop content.
Even though Jason is not from the Midwest, he is an incredible resource for marketing professionals who are, so I’m sure you won’t mind.
I asked Jason what three areas of LinkedIn a B2B marketer should focus on when considering their strategy on the network:
- Company Pages – They are free to use and can be a valued resource for your branding and awareness strategies. Not only can prospects look you up via the platform, but LinkedIn is also one of the highest ranking sites on Google so your Corporate Page will show up in search results when people are looking for you.
- Sponsored Updates – You can give your content a little bump by broadening the reach through feed advertising on the platform. You will be able to target those specific demographics you feel will find the most value out of your content.
- Employee Interaction – Encourage your crew to participate in Pulse publishing, groups, and other activities on LinkedIn to help drive more brand interactions.
- And Tied for #3, SlideShare – this platform is a brilliant resource for B2B marketers to present content visually and allow the network users to interact with your brand beyond just your presentations.