Each year, Reach Out and Read Kansas City provides approximately 76,500 new, culturally and developmentally appropriate books to almost 30,000 low income children, birth to age 5, during well-child visits at their partner clinic sites, building a 15-book library for each child before he or she enters kindergarten.
Gems from Mark
Share volunteer stories as regular parts of newsletters and direct mail appeals
Use video—capturing it with your iPhone is fine; adds to authenticity and spontaneity
Set Google alerts to access and share excellent content with your donors and constituents; position your organization as the subject matter expert
Mark's Five Main Take-aways
- Keep learning. Attend a workshop at Nonprofit Connect or participate in an online webinar. Listen to a podcast like this one. Subscribe to nonprofit forums and newsletters, and share problems, ideas, and successes. Pay attention to what others are doing and borrow good ideas…learn from mistakes.
- Spread and share the responsibility – Marketing, communications, fundraising and stewardship are intricately and inextricably related and (at least at some level) are a part of EVERYONE’s job and responsibility – staff AND volunteers.
- Don’t get stuck in a rut. Don’t be afraid to try new things BUT don’t overdo it. Pick one or two new things to experiment with.
- Track and measure results – Number of followers/opens/ likes/shares…
- “Listen” to feedback and follow up. Seek input. Ask questions. But don’t ask a question without being prepared to do something about it or deal with the answers you receive.